Friday, Oct, 29 (9 AM – 3:45 PM)

Workshops (9:30 – 11:00 AM)

Choose from 4 Live Workshops or 3 Virtual Workshops

TikTok Workshop (Live) – Erin Gordon, Partner at Fisher Design & Advertising

Social Media Marketing Funnels (Live) – Jonathan Milligan, Owner at Market Your Message

Monetize Your Message (Live) – Leslie Samuels, Contributor at Social Media Examiner

Social Media for Entrepreneurs (Live) – Jay Owen, Owner of Business Builder

Creating & Maintaining your Social Media Policy (Virtual)  – Jennifer Radke, CEO, National Institute for Social Media

Essential Crisis Communication Practices for Social Media in a Post-Pandemic Industry (Virtual) – Dr. Karen Freberg, Professor of Strategic Communication, University of Louisville

3 Ways to Increase your Reach on Linkedin (Virtual) – Vanessa Cabrera, Online Marketing Consultant & Social Media Strategist

Lunch Break (11:30 AM – 12:00 PM)

Purchase lunch and stay for the General Sessions! It Will be streamed in the workshop classrooms

Conference (Virtual via Zoom)

Agency Panel (12 – 12:45 PM)

Practitioner Panel (12:45 – 1:30 PM)

Keynote: The Digital Side of the NFL Marketing (1:30 – 2:15 PM)

Nick Birdsong, Digital & Social Director for the Jacksonville Jaguars

Keynote: Social Media Metrics (2:15 – 3:00 PM)

Dr. Karen Freberg, Professor of Strategic Communication, University of Louisville

Keynote: Cyber & Social Media Security (3:00 – 3:45 PM)

Dr. Swap Roy, Professor at School of Computing / Director of Cyber Security at University of North Florida