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(Virtual)  – Jennifer Radke, CEO, National Institute for Social Media

Presentation overview:  If your organization functions without a social media policy or with outdated or unclear direction for your employees, you’re not only risking a digital disaster that could harm your brand, you’re also missing out on tremendous opportunities to grow your business. We’ll cover the simple steps needed to create and implement a social media policy that will help you effectively support every member of your organization.  In this workshop, we’ll cover: (1) best practices for creating social media policies, (2) ideas for integrating multiple members of your organization in the social media creation process, (3) six questions to ask when writing your organization’s social media policy from scratch, (4) tips for reviewing and updating existing social media policies. 

Speaker Overview: 

Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales and recruitment leadership. The real-world solutions she brings to the business stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.

Jennifer has an MS in Organizational Leadership in addition to being an NISM-certified Social Media Strategist (SMS) and instructor. She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.